Tullahoma Industries, one of the main government contracted manufacturers of US Army Combat Uniforms, announced April 24, 2012 that it will launch a premium denim jean brand through e-commerce, fall 2012. The jeans will be called “Grady Mac Denim.” Grady Mac Knight is the native Tennessean, father-in-law and grandfather of the jean’s designers and owners of Tullahoma Industries Richard and Jamie Davenport. Grady Mac Denim will be sold exclusively through e-commerce initially with the potential to move into specialty boutiques later on. The jeans will be priced from $120-$160. The premium jeans will reflect the American spirit and pride in its custom stitching and design and will be made to reflect the active American lifestyle.